Gay Commercial: HOM

[reviews_and_ramblings]

I like this commercial since there is no punch line at the revelation of the gender, obviously the pick up man knew exactly what he was doing.

A man flirts with a woman in a bar, then follows her out and matches her steps from behind, as she coyly looks back.

Cut to his bedroom, where she's undressing for him as he lays watching. The lingerie falls and we see she's wearing men's underwear--he smiles acceptingly as he sees it's not actually a woman. The Bee Gee's song "More Than A Woman" crescendos and the words

"Underneath it all I'm still a man" appear over the black underwear.

Inspired by "The Crying Game" film about a cross-dresser, this British ad is very positive in its portrayal because there is no negative implication to the revelation that it is in fact a man.

Commercial Closet Association

Company: HOM
Brand: HOM
Ad Title: The Pick Up
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Y&R
Year: 1994
Target: Mainstream

Comments

[lusiology.livejournal.com]

Go Team UK! Very classy ad but I wonder what channel it's appear on; most likely channel 4 after 9pm. I also like the way the advert pays homage to Saturday Night Fever, with the chap's footsteps mirroring John Travolta's at the start of the film. *runs off to watch it again and pimp it* You do find the coolest things.

[elisa-rolle.livejournal.com]

Yes, also I believe that probably it was aired late at night, but nevertheless it was a daring ad. Elisa