reviews_and_ramblings | Gay Commercial: Gay.com

Coinciding with National Coming Out Day in 2005, Planet Out's Gay.com launched a new ad campaign with the tagline "More Than Meets the Eye" which fixates on the apparent relationship between foot size and...well...you know what. Along with a promotional online video in which a guy plays footsie with men of all different foot sizes until he finds foot-measure-breaking Mr. Bigfoot, there were print and outdoor ads.

Company: Online Partners
Brand: Gay.com
Ad Title: More Than Meets the Eye
Business Category: Dot-com
Media Outlets: Internet
Country: United States
Region: North America
Agency: Gay.com in-house
Year: 2005
Target: Gays