Gay Commercial: Jawbone

[reviews_and_ramblings]

Jawbone blue tooth TV commercial. At a sports bar was a REAL rugby team and two actors Pete & Randy. Only the camera crew (and of course Pete & Randy) knew about "the kiss." The reactions that you see on those players faces are REAL!! Directed by Sam Bayer, who is always stunning us visually with his work, from Nirvana's "Smells Like Teen Spirit" to recent Green Day work, he is still one of the best directors of this generation.

But if I was one of the woman, I would prefer to be aware of what happened around me! It was a show to not miss... even if I don't understand too much the meaning of the spot... it means that two men kissing are noising? Don't know if I agree...

Commercial Closet Association

Company: AliphCom
Brand: Jawbone
Ad Title: Rugby Drinking Party
Business Category: Consumer Electronics
Media Outlets: Television
Country: United States
Region: North America
Agency: Crispin, Porter + Bogusky
Year: 2008
Target: Mainstream
Ad Spotter: Patrick Lannan

Comments

[logophilos.livejournal.com]

I love it. And I loved that Italian commercial you put up before too!

[elisa-rolle.livejournal.com]

lately I notice that the commercials are more and more considering the "gay" target... It's obviusly a marketing reason, to gain more money, but in a way, if you "commercialize" a thing, it's almost if you still no more consider it an execption. Elisa

[erastes.livejournal.com]

I don't know--perhaps it's just the mood of the time in the USA--doesn't it say to you "Jawbone eliminates the gay?"

[elisa-rolle.livejournal.com]

Oh, no, now you are too drastic :-) I was wondering if the meaning is that two men kissing are noising, or maybe "makes" noise, meaning something not in the normal "loud" environment of a sport bar... but to "eliminate" them? Naaah, too drastic :-)

[logophilos.livejournal.com]

so far as I can see, it meant no matter how distracting the situation is, the phone allows you to concentrate.

I thought it was a lovely way to show 'real' men can be gay too.

[elisa-rolle.livejournal.com]

Yes, that was the term, distraction. I believe the means is that the situation is distracting but with that phone you don't realize it. Elisa

[norton-gale.livejournal.com]

I think that's it - it cancels out distraction.

I thought it was a great excuse to have men kissing and taking off their shirts! :)

[elisa-rolle.livejournal.com]

Oh yes, every excuse is good to see a kiss like that :-)

[norton-gale.livejournal.com]

I had to Google that ad, and I just found a link to a whole bunch of gay-themed commercials! Scroll down this page (http://www.realjock.com/profile/161382/?v=aMp4QTh7R70) to "Videos." I love the commercial for chocolate, and the Dolce & Gabbana one for watches..

[elisa-rolle.livejournal.com]

The one of D&G is one of the next one. I collect almost an hundreds of commercials, but I had to post only once a week :-) Elisa

[norton-gale.livejournal.com]

Well, you're amazing. I love your posts!

[elisa-rolle.livejournal.com]

Thanks. Also thank for letting me know of that slashy movie community: next monday I have a movie that is VEEERY intresting! Elisa

[niidea222.livejournal.com]

I love this commercial! Thank you very much, btw I love the dolce and gavanna too

[elisa-rolle.livejournal.com]

There are so much good commercial out there, I have a lot of problem on what to choose :-) Elisa

[laurazel.livejournal.com]

Penso che quella pubblicità significhi che sto coso elimina i rumori talmente bene che i due tipi pensavano ormai di essere soli ed hanno pomiciato... boh, spero in questa versione perchè mi viene solo qualcosa di poco carino in mente...

[elisa-rolle.livejournal.com]

Dai no, non pensar male, pensare positivo è il primo passo verso qualcosa di migliore. Io la vedo più come ho detto sopra: l'auricolare elimina i rumori ed ogni distrazione, anche una distrazione "enorme" come quella di due giocatori di rubgy che si baciano... quella è una forma di distrazione che difficilmente puoi far sparire! Elisa

[mongrelheart.livejournal.com]

Holy moly, why doesn't that ever happen at any of the bars I go to?

Also, I am *not* buying one of those phones if they make you oblivious to hot guys snogging :-D

[elisa-rolle.livejournal.com]

Same idea here! Elisa

[angelabenedetti.livejournal.com]

ROFL! I loved how all the rugby players were grinning -- I don't recall a single "Ick-yuck!" reaction. :D

Angie

[elisa-rolle.livejournal.com]

Yes, there are some stunning reaction (white shirt guy) but all in all they are embarassed but not disgusted :-) Elisa

omgosh!

[(Anonymous)]

That commercial is hysterical!

I can't believe I hadn't seen it before!

Erin
33 Feet and a Microphone (http://bluetoothstore.wordpress.com)
Get Bluetooth Headsets (http://www.bluetruth.com)

Re: omgosh!

[elisa-rolle.livejournal.com]

Glad you liked it. I hope :-) Elisa

[mightymaeve.livejournal.com]

I burst into laughter at the rest of the gregarious team's reaction! Thanks for that!
EDIT: That was a supremely hot kiss! *whew* LOVIN' IT. Just to re-watch the kiss!

[elisa-rolle.livejournal.com]

Yes, it was quite hot :-) Be ready for next saturday, I have another hot commercial! Elisa