Gay Commercial: Gay.com

[reviews_and_ramblings]

Coinciding with National Coming Out Day in 2005, Planet Out's Gay.com launched a new ad campaign with the tagline "More Than Meets the Eye" which fixates on the apparent relationship between foot size and...well...you know what. Along with a promotional online video in which a guy plays footsie with men of all different foot sizes until he finds foot-measure-breaking Mr. Bigfoot, there were print and outdoor ads.

Company: Online Partners
Brand: Gay.com
Ad Title: More Than Meets the Eye
Business Category: Dot-com
Media Outlets: Internet
Country: United States
Region: North America
Agency: Gay.com in-house
Year: 2005
Target: Gays

Comments

[mountie123.livejournal.com]

I had to watch it again because I didn't see the pink undies till you mentioned them. I thought he had rejected the guy because he was wearing shoes that were too big. LOL... truth is not in the advertising. ;-)

[elisa-rolle.livejournal.com]

I believe that in the end he chooses the most "naked" feet, means the one who is simple and normal, Mr Good Boy Next Door. If I have to find another meaning is that usually eyes are distracted by "ornaments", and don't see the real man beyond them, but if you are naked, you can't avoid to see him. Elisa