reviews_and_ramblings (
reviews_and_ramblings) wrote2007-03-20 07:10 pm
Sometime I wonder if kindness still exists...
I own an independent bookstore. It's little, it's beautiful and it's mine. Really from the bookstore I gain very little, my profit is from the connected restaurant-caffetteria, still I struggle to mantain my bookstore. I'm specialized in minor publishers and new authors. When I host an author I post the event on my site, I send for two weeks the newsletter (1000 email address!), I print posters to hang on my bookstore and I send the news to the local newspapers. And I ask nothing to the author or to the publisher: other bookstore ask money to host authors, specially new authors, but I want to give the opportunity to people and writers to meet by person. Most of the time the event has a medium average success, sometime a big success and sometime is a total flop. One week ago I hosted a new author, not very famous, but he has the lucky that his novel was published by a medium important italian publisher. But the event was a disaster: three people, and the author was very pissed. But what could I do? drag the people inside the bookstore? Other times when it happened authors were sorry but they didn't accuse me. Today I discover on the author's website that he has written that I'm an amateur bookseller, that other authors must not trust me, he says "fuck me" (I don't know is this is the exact translation, in italian is a very bad bad expression). I'm angry but I'm also sad: I don't understand why people are so brute and so negative.
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::hugs::
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The guy's an idiot. Don't give him the time of day.
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He got his ego dented, and he'd rather blame you than face the fact that author appearances are generally pretty low turnout unless the author is a superstar.
I have friends who are medium to big names in the sf field, and their experience is that they're lucky if they get twenty people. Some of them won't do readings at all, because they find it so depressing when only three people turn up. If you want, I could dig up some posts in rec.arts.sf.composition where people were talking about this.
But some authors have unrealistic expectations. They're published, they've got an appearance, so obviously they're important and lots of people will turn up. They hear the stories about the queues around the block for the really big stars like Terry Pratchett and JK Rowling (sorry, don't know of Italian equivalents) and think that's what they're going to get. And it's a let-down when they meet reality.
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I am a firm believer in being humble where friends and fans and promo events are concerned. I would be happy that a bookseller had even hung fliers promoting my book more or less holding a reading.
If anything he should be glad that you tried to help him.
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I wouldn't be surprised if he did absolutely squat. If I were set up for an event, I'd be enlisting all my friends and my family and their friends and their families to help me get the word out (not to mention show up at the event).
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Write it off as a loss and continue what you're doing. I would hope more authors are grateful and make it worthwhile. One sour grape shouldn't spoil the bunch.
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It sounds like he probably treats everybody the way he treated you... otherwise he'd have friends who were willing to come to your shop and celebrate his success.
I have a suggestion: write a letter to his publisher. Explain what you just told us: that you give promotional opportunities free of charge, that Mr Ego is vilifying you in public... and send them the url of his obnoxious post (you might want to make a cache-copy of the page, in case he changes it.)
Ask the promotions manager of his publisher if they can "encourage" him to take down this offensive post. Not only does it make him look bad, it makes the publisher look bad.
If you want to get a bit tough with them, or if they don't respond to a polite request, you might hint that since their writer is so downright ungracious, in the future you will have to charge them for promotional opportunities.
This jerk isn't worth wasting time on. Go over his head. The publisher needs to know they're subsidizing an offensive idiot.
Good luck, hon!
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Don't worry--with his attitude, he will never become the next anybody.
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Hugs to you,
Shayla
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