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reviews_and_ramblings) wrote2010-02-13 10:45 am
reviews_and_ramblings) wrote2010-02-13 10:45 am
Gay Commercial: Durex
From the collaboration betwen Humo magazine and Durex condom in Belgium, were born many commercials, both in video than print.
The first ad is for Durex only, and is really funny, made me wonder if the dogs are all males. At first, I thought the pink one was a female, even if the 69 made me wonder... but the final daisy chain? LOL
The second spot is not strictly "gay", and I have to say that the knowing smile of the woman is really beautiful. This humorous ad shows a scholarly looking woman at a cafe who is besieged by a bee repeatedly hitting her mouth.
At the end of the ad, a young man seated at another table is also attacked in his mouth by the fly, indicating that he, too, had a fruit flavored condom in his mouth. It is a charming, inclusive ad, though it may not be as memorable for the magazine as for the condoms it is accompanied by.
Commercial Closet Association
Company: SSL International plc/Sanoma Magazines
Brand: Humo/Durex
Ad Title: Bee
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Belgium
Region: Europe
Agency: Duval Guillaume
Year: 2002
Target: Mainstream
The commercial focuses on a special giveaway item for Belgian Humo magazine -- fruit flavored condoms.
Humo magazine gave away free Durex condoms in its issues and decided to do some special print ad about it. The following print ads were created by Mortier Brigade, a company whose motto is "confuse and conquer." I wondered if posting them, at first I didn't like them so much, but then I looked a second time, and truth be told the crocodile is really good, the bull is good, I'm still wondering on the eagle and the beaver...
The first ad is for Durex only, and is really funny, made me wonder if the dogs are all males. At first, I thought the pink one was a female, even if the 69 made me wonder... but the final daisy chain? LOL
The second spot is not strictly "gay", and I have to say that the knowing smile of the woman is really beautiful. This humorous ad shows a scholarly looking woman at a cafe who is besieged by a bee repeatedly hitting her mouth.
At the end of the ad, a young man seated at another table is also attacked in his mouth by the fly, indicating that he, too, had a fruit flavored condom in his mouth. It is a charming, inclusive ad, though it may not be as memorable for the magazine as for the condoms it is accompanied by.
Commercial Closet Association
Company: SSL International plc/Sanoma Magazines
Brand: Humo/Durex
Ad Title: Bee
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Belgium
Region: Europe
Agency: Duval Guillaume
Year: 2002
Target: Mainstream
The commercial focuses on a special giveaway item for Belgian Humo magazine -- fruit flavored condoms.
Humo magazine gave away free Durex condoms in its issues and decided to do some special print ad about it. The following print ads were created by Mortier Brigade, a company whose motto is "confuse and conquer." I wondered if posting them, at first I didn't like them so much, but then I looked a second time, and truth be told the crocodile is really good, the bull is good, I'm still wondering on the eagle and the beaver...
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And yes, the print ad are WOW ;-) Elisa
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