Gay Commercial: Foreningsparbanken

[reviews_and_ramblings]

This Swedish financial ad opens with an outdoor party scene, as couples are dancing to a live band on stage.

As a practical joke, a drunk man runs into the crowd and slaps another on the back while he is in the middle of talking to a woman, forcing him to spit beer all over her. Instead of being angry he is laughing, suggesting they are old friends.

Without a word to the woman, both men run into the woods screaming, then wrestling playfully. In a hold, they fall to the ground in their embrace and are obscured from vision except for their feet. One foot then seems to caress the other, as it appears their playfulness has turned romantic.

The commercial closes with the caption, "moving in together?" Then it offers page 13 of the Bank Book, which offers financial advice.

Commercal Closet Association

Company: Foreningsparbanken
Brand: Foreningsparbanken
Ad Title: Saturday Night Dance
Business Category: Financial Services
Media Outlets: Television
Country: Sweden
Region: Europe
Agency: Lowe Worldwide
Year: 1999
Target: Mainstream
Ad Spotter: Catherine Benmaor

Comments

[m-barnette.livejournal.com]

Thanks for posting this, Elisa, it made me smile.

[elisa-rolle.livejournal.com]

It's good that even a Financial Institution, usually so conservative, opens a bit its view. Elisa