Gay Commercial: One Life

[reviews_and_ramblings]

I will post the Gay Commercial one day in advance since tomorrow and for all the weekend I will be out of town, and hopefully far from a computer if not to check my emails at night. So yes, even the weekend schedule will be delayed to Monday (excerpts and so on).

This week I decided to post on a campaign for AIDS awareness brings on by One Life, a no profit organitazion depending on canadian firm Bristol-Myers Squibb. The new campaign has the following slogan, "Each time you sleep with someone, you also sleep with his past", and it is represented by the images of three couples, two same sex couples and one het couple. One of the same sex couple is also a interracial one. I think the main purpose of the campaign is to prove that being AIDS aware is not strictly linked to be gay or to your social status.







The ads were photographed by Alain Desjean for ad agency Bleublancrouge, Montréal, Canada. I like very much the "dry" style, that conveys so much intimacy.

Another very strong campaign, Spread the Word, was the one with the slogan "You Got "One Life", Get Tested", which was represented by a series of little ad with powerful messages for each one. You can see the whole commercial at One Life website (http://www.areyouatrisk.ca/spread-the-word) or the single ads on Youtube:

Comments

[jans-intentions.livejournal.com]

Oh, yes, Elisa, I've seen those actual ads posted around Vancouver. They are extremely striking. Driving by the het one, I thought at first it was a nude poster for a movie. Another day driving by it had been torn up a bit to hide the nudity, which I thought was interesting.

They are extremely striking, gorgeous work, and I've seen all three of them now around town.

[elisa-rolle.livejournal.com]

I think that beauty always helps to convey a right message, and in this case I believe the purpose is full met. Elisa

[yachay.livejournal.com]

I love these ads, they are so beautiful. I also love the song, even tho I am not an U2-fan at all.

And the slogan, "Each time you sleep with someone, you also sleep with his past", is just perfect. It's strong, like a wake-up call to everyone I think. (I take it especially personally, because that is the very reason, the same thought I had long time ago, on why I decided to wait for the right person myself ~ )

[elisa-rolle.livejournal.com]

The message is simple but effective and you prove that it's also very right and understandable by young people. Elisa

[shadownyc.livejournal.com]

Those are great ads. I wish they were more widespread.

Have a wonderful weekend!

[elisa-rolle.livejournal.com]

Thank you! Elisa