Gay Commercial: Tourism
Feb. 6th, 2010 11:25 amI decided to post two different videos today, both commercial to promote a gay friendly tourism. The history lovers probably will love the first one:
A turn-of-the-century looking gentleman writes a letter with a quill pen, "My dearest beloved, how I long to be with you again, to see your radiant smile. Please journey to Philadelphia, where we will be at liberty to meet this Monday, at Independence Hall, as the clock strikes six."
The fellow is now seen wearing his best formal wear (complete with ruffled shirt and Paul revere-style black cap), standing on the steps of Independence Hall, searching for the face of his affection. A young woman walks by, slyly flirting with him (and suggesting heterosexuality), but he looks on past her. A female announcer says, "Philadelphia and its countryside have a long history of making everyone feel welcome and free." As the man holds flowers and checks his watch, his male companion sneaks up from behind. As the men walk away together, the tagline announces, "Come to Philadelphia. Get your history straight and your nightlife, gay." (Saying "gay" in the tagline especially calls out to the audience, in case anyone missed it in the old-fashioned imagery.) The spot cleverly suggests gays have been around for a much longer time than they've been in the news, and yet is subtle, perhaps so as to not upset mainstream viewers.
( Read more... )
Commercial Closet Association
Company: Greater Philadelphia Tourism & Marketing Corp.
Brand: Philadelphia
Ad Title: Pen Pals
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Altus Group
Year: 2005, 2004
Target: Gays
A group of male friends is playing soccer on the beach when suddenly some of them stop running. Two girls on the beach have caught their attention and they lose interest in the game.
Afterwards the same thing happens again - the team stops to watch a girl shower on the beach. These occurrences bother one player in particular, who yells at his friends in annoyance each time they lose their concentration. In the last segment of the commercial, the ball is kicked directly to the previously annoyed player, stationed as the goalie, who is now looking away. The camera moves and we see his attention is focused on a man coming out of the water. Meanwhile, the ball passes through his legs and into the goal, causing the rest of his friends to return his frustrated yells. The image blurs and "Israel. No wonder we didn't make it to the world cup ... www.goisrael.com" appears in writing.
Commercial Closet Association
Company: Tourism Israel
Brand: Tourism Israel
Ad Title: No Wonder We Didn't Make It to the World Cup...
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: Israel
Region: North America, Europe, Middle East
Agency: Zeze
Year: 2006
Target: Gays & Mainstream
A turn-of-the-century looking gentleman writes a letter with a quill pen, "My dearest beloved, how I long to be with you again, to see your radiant smile. Please journey to Philadelphia, where we will be at liberty to meet this Monday, at Independence Hall, as the clock strikes six."
The fellow is now seen wearing his best formal wear (complete with ruffled shirt and Paul revere-style black cap), standing on the steps of Independence Hall, searching for the face of his affection. A young woman walks by, slyly flirting with him (and suggesting heterosexuality), but he looks on past her. A female announcer says, "Philadelphia and its countryside have a long history of making everyone feel welcome and free." As the man holds flowers and checks his watch, his male companion sneaks up from behind. As the men walk away together, the tagline announces, "Come to Philadelphia. Get your history straight and your nightlife, gay." (Saying "gay" in the tagline especially calls out to the audience, in case anyone missed it in the old-fashioned imagery.) The spot cleverly suggests gays have been around for a much longer time than they've been in the news, and yet is subtle, perhaps so as to not upset mainstream viewers.
( Read more... )
Commercial Closet Association
Company: Greater Philadelphia Tourism & Marketing Corp.
Brand: Philadelphia
Ad Title: Pen Pals
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Altus Group
Year: 2005, 2004
Target: Gays
A group of male friends is playing soccer on the beach when suddenly some of them stop running. Two girls on the beach have caught their attention and they lose interest in the game.
Afterwards the same thing happens again - the team stops to watch a girl shower on the beach. These occurrences bother one player in particular, who yells at his friends in annoyance each time they lose their concentration. In the last segment of the commercial, the ball is kicked directly to the previously annoyed player, stationed as the goalie, who is now looking away. The camera moves and we see his attention is focused on a man coming out of the water. Meanwhile, the ball passes through his legs and into the goal, causing the rest of his friends to return his frustrated yells. The image blurs and "Israel. No wonder we didn't make it to the world cup ... www.goisrael.com" appears in writing.
Commercial Closet Association
Company: Tourism Israel
Brand: Tourism Israel
Ad Title: No Wonder We Didn't Make It to the World Cup...
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: Israel
Region: North America, Europe, Middle East
Agency: Zeze
Year: 2006
Target: Gays & Mainstream

