Gay Commercial: Heinz Deli Mayo

[reviews_and_ramblings]

This commercial has now been banned on UK television after only a week, to many complaints.

The tag line is "Mayo With a New York Deli Flavor"... I believe that the commerical wants to show that everyone can be a good housekeeper and making sandwich like a NY Deli, if they use this mayo.

Commercial Closet Association

Company: H.J. Heinz
Brand: Heinz
Ad Title: Deli Mayo - "Mum" in the Kitchen
Business Category: Packaged Foods
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: BBDO Worldwide
Year: 2008
Target: Mainstream

Comments

[marquesate.livejournal.com]

Oh, I reemmber, lots of people, including me, wrote to Heinz, telling them not to bow to the pressure and to keep it running, but alas, they pulled it anyway. I think it's funny and cute, and plays on several layers. Okay, so it's a bit silly the "mum" thing, it would have been better if they had just made them a couple, but still ...

[elisa-rolle.livejournal.com]

Well in many minds if you are an housekeeping and are a good cook, you are the "mum" ;-) But yes, it's rather cute. Elisa

[stacia-kane.livejournal.com]

Yeah, hubs and I thought that was an adorable ad; anyone can be a NY Deli Sandiwch maker if they use that mayo. Very funny and cute. But oh yes the uproar it caused here!

[elisa-rolle.livejournal.com]

I believe that people should complain for more important reason :-( not for a funny commercial. This was not a commercial for promoting gay marriage or similar, it was only a way to prove that even the most unlikely "mom" could be perfect using the right mayo.

Elisa