Gay Commercial: Bianco Footwear
Feb. 21st, 2009 12:05 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
reviews_and_ramblingsGet a boyfriend or girlfriend of the same sex. And suddenly you have twice as many shoes in your wardrobe.
‘How to double your collection’ is 2008 Bianco Footwear’s autumn campaign – and the photos and commercials illustrate Bianco’s idea for how you can double the number of shoes in your wardrobe: get a boyfriend or girlfriend of the same sex.
“Provocative? I don’t really think that many people are bothered by homosexuals any more. But you’re right – you don’t see pictures of homosexual couples very often, and that’s actually a bit strange,” says int. marketing manager Helle Vangsgaard. “Some might see it as a provocation, but I think most will see it the way we do – a fun campaign with beautiful pictures.”
Bianco Footwear's suggestion to How to double your shoe collection. This one is for the guys
Commercial Closet Association
Company: Bianco Footwear
Brand: Bianco
Ad Title: How To Double Your Collection
Business Category: Fashion/Apparel
Media Outlets: Television
Country: Denmark
Region: Europe
Agency: &Co
Year: 2008
Target: Mainstream
‘How to double your collection’ is 2008 Bianco Footwear’s autumn campaign – and the photos and commercials illustrate Bianco’s idea for how you can double the number of shoes in your wardrobe: get a boyfriend or girlfriend of the same sex.
“Provocative? I don’t really think that many people are bothered by homosexuals any more. But you’re right – you don’t see pictures of homosexual couples very often, and that’s actually a bit strange,” says int. marketing manager Helle Vangsgaard. “Some might see it as a provocation, but I think most will see it the way we do – a fun campaign with beautiful pictures.”
Bianco Footwear's suggestion to How to double your shoe collection. This one is for the guys
Commercial Closet Association
Company: Bianco Footwear
Brand: Bianco
Ad Title: How To Double Your Collection
Business Category: Fashion/Apparel
Media Outlets: Television
Country: Denmark
Region: Europe
Agency: &Co
Year: 2008
Target: Mainstream
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Date: 2009-02-21 02:04 am (UTC)no subject
Date: 2009-02-21 09:02 am (UTC)