Gay Commercial: Goodwill Stores

[reviews_and_ramblings]

"You're not the man you used to be," says the narrator, as we watch a person organizing things, such as barbells, golf clubs, a basketball, ties, suits, etc. "You've hung up your hightops, you no longer wear your hat backwards or sit and watch games. You have a ring on your finger, floral sheets on your bed and designer suits in the closet. You're not one of the guys anymore -- in fact, you're not a GUY anymore."

The person picks up her bag of clothing and walks away in high heels. The closing tagline says, "Goodwill. For the things you no longer need."

Aired only locally in oh-so-tolerant San Francisco, this ad looks as if it could be national but never ran elsewhere. It is a very funny, neutral handling.

Commercial Closet Association

Company: Goodwill Stores
Brand: Goodwill Stores
Ad Title: Not the Man
Business Category: Retail
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Anderson & Lembke
Year: 1996
Target: Mainstream

Comments

[elisa-rolle.livejournal.com]

A lot of things are changed in only 13 years... hope that many more will change as well. Elisa