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First of all thanks to [livejournal.com profile] marame to pointing out the commercial of this week. Obviously the first thing that someone notices is how sexy and daring the commercial is (and yes, friends, it's not work safe, so don't click you have problem). First time I saw it, I thought, well, it's not doing a good job in preventing Aids if it shows this side of anonymous sex... I would be first in line to have an encounter like that. And also the tagline was almost enticing more than scaring "... you have no idea what a difference that makes..." implying having not protected sex... but then it closes with a punch on the gut, almost like one of those scary messages that metropolitan tales said you can find on the bedside table the morning after "...living healthy... or living with HIV... you have no idea what a difference that makes"



Commercial Closet Association

Company: Israel Aids Task Force
Brand: Israel Aids Task Force
Ad Title: Living Healthy or Living with HIV
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: Israel
Region: Middle East
Agency: unknown
Year: 2007
Target: Gays

On the same trend of double meaning messages, I would like to show you the latest MTV commercial on HIV awareness:



The pic shows a pubic hair illustrations to demonstrate that when you have unprotected sex with people “Some might stay forever” with you. They do that by creating the illusion of pubic hair with the names of the different people you slept with.

The ads come from Belgium with photography by Pablo Vicente and Illustration by Bram Laebens.

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