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reviews_and_ramblingsThese are a series of commercial that the PFLAG association in Canada made for the Equal Marriage for Same-Sex Couples campaign. Basically the idea is that, despite being a same-sex marriage, the trouble to make it works are the same. It's a very interesting insight, don't show that a same-sex marriage is more perfect, but that it could be unperfect as well.
Ad Title: Parents
Two middle-aged women are shown sitting together at a dining room table. "I mean, no one in my family is even sitting together," says the dark-haired one as she looks over a legal pad. "You have my parents at table four and my sisters at table nine." She throws an angry glance toward her fiancé, the blonde sitting next to her. She further elaborates on the problematic seating chart as the camera moves into kitchen. A young man, their son, standing near the door listens to the conversation as he waits to enter the dining room. Another man, probably his brother or a partner, walks into the frame and the two men exchange a knowing glance. A narrator asks, "You know what's wrong with gay marriages?" In the dining room, the blonde folds her hands and concedes. "Fine. Fine. Put them wherever you want to." The narrator continues: "The same things that are wrong with straight ones." The two men walk through the door as the narrator concludes, "Support same-sex marriages."
Commercial Closet Association
Ad Title: Blanket
In a dark room, a man wearing a T-shirt and boxer shorts sleeps on his side. He is sleeping without a blanket, although a fluffy comforter covers the other half of the bed. He awakes, reaches up to grab the blanket, and pulls it over himself from head to toe, uncovering the man sleeping on the other side of the bed. The uncovered man lifts his head slightly, rolls onto his back, throws his arm across his forehead, and exhales loudly as a narrator says, "You know what's wrong with gay marriages? The same things that are wrong with straight ones. Support same-sex marriage."
Commercial Closet Association
Ad Title: Bedroom Fight
With her brow furrowed, a blonde says, "It's not just tonight. It's every night we go out" and exhales loudly. She sits with her shoulders hunched and looks troubled. She pauses, sets her head on her right arm, and looks down as she says, "If it were just tonight, it wouldn't bother me so much." Looking up again, she caustically says, "I catch you looking all the time." The camera cuts to a shot of the same woman, who was only shown in a medium shot until now, sitting crossed-legged on a bed. "Do you want to be with someone else?" she asks angrily. The woman she is speaking to walks into the frame as a voiceover says, "You know what's wrong with gay marriages? The same things that are wrong with straight ones. Support same-sex marriage."
Commercial Closet Association
Company: PFLAG/Parents, Families & Friends of Lesbians & Gays-Canada
Brand: Equal Marriage for Same-Sex Couples (Canada)
Business Category: National Politics
Media Outlets: Television
Country: Canada
Region: North America
Agency: ZiG
Year: 2003
Target: Mainstream
Ad Spotter: Sean McLennan
Ad Title: Parents
Two middle-aged women are shown sitting together at a dining room table. "I mean, no one in my family is even sitting together," says the dark-haired one as she looks over a legal pad. "You have my parents at table four and my sisters at table nine." She throws an angry glance toward her fiancé, the blonde sitting next to her. She further elaborates on the problematic seating chart as the camera moves into kitchen. A young man, their son, standing near the door listens to the conversation as he waits to enter the dining room. Another man, probably his brother or a partner, walks into the frame and the two men exchange a knowing glance. A narrator asks, "You know what's wrong with gay marriages?" In the dining room, the blonde folds her hands and concedes. "Fine. Fine. Put them wherever you want to." The narrator continues: "The same things that are wrong with straight ones." The two men walk through the door as the narrator concludes, "Support same-sex marriages."
Commercial Closet Association
Ad Title: Blanket
In a dark room, a man wearing a T-shirt and boxer shorts sleeps on his side. He is sleeping without a blanket, although a fluffy comforter covers the other half of the bed. He awakes, reaches up to grab the blanket, and pulls it over himself from head to toe, uncovering the man sleeping on the other side of the bed. The uncovered man lifts his head slightly, rolls onto his back, throws his arm across his forehead, and exhales loudly as a narrator says, "You know what's wrong with gay marriages? The same things that are wrong with straight ones. Support same-sex marriage."
Commercial Closet Association
Ad Title: Bedroom Fight
With her brow furrowed, a blonde says, "It's not just tonight. It's every night we go out" and exhales loudly. She sits with her shoulders hunched and looks troubled. She pauses, sets her head on her right arm, and looks down as she says, "If it were just tonight, it wouldn't bother me so much." Looking up again, she caustically says, "I catch you looking all the time." The camera cuts to a shot of the same woman, who was only shown in a medium shot until now, sitting crossed-legged on a bed. "Do you want to be with someone else?" she asks angrily. The woman she is speaking to walks into the frame as a voiceover says, "You know what's wrong with gay marriages? The same things that are wrong with straight ones. Support same-sex marriage."
Commercial Closet Association
Company: PFLAG/Parents, Families & Friends of Lesbians & Gays-Canada
Brand: Equal Marriage for Same-Sex Couples (Canada)
Business Category: National Politics
Media Outlets: Television
Country: Canada
Region: North America
Agency: ZiG
Year: 2003
Target: Mainstream
Ad Spotter: Sean McLennan
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no subject
Date: 2009-07-03 01:05 pm (UTC)These commercials were good. Thank you for sharing!
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Date: 2009-07-03 01:15 pm (UTC)