Gary Kalkin (1950 - January 6, 1995)

[reviews_and_ramblings]

Beauty and the Beast, Aladdin, and The Lion King are some of the most successful films of all time. Among the most important reasons for their box-office triumphs were the brilliant marketing campaigns that encouraged rave reviews and huge audiences. The man behind those campaigns was Gary Kalkin, senior vice president of domestic marketing for Buena Vista Pictures—which includes Touchstone, Hollywood, and Disney Films. Kalkin began his career in the 1970s as a press agent for Universal Pictures. In 1975 he went out on his own, creating publicity for Saturday Night Fever, Grease, American Gigolo, Staying Alive, Nine to Five, and other films. He also handled publicity for John Travolta, Robert DeNiro, and director Martin Scorsese before joining Disney in 1984. Kalkin’s innovative marketing techniques drove the popularity of many films, including Good Morning, Vietnam, Who Framed Roger Rabbit, Pretty Woman, The Joy Luck Club, and The Santa Clause. Kalkin died of AIDS-related illness in 1995. His companion Laurence Mark was a prominent film producer in Hollywood (As Good As It Gets, Dreamgirls, Jerry Maguire, Romy and Michelle’s High School Reunion). In Kalkin's memorial quilt, Mark wrote: Old friend, Best friend, My hero, Thanks for 23 years, Love always, Larry. In October 1995, Laurence Mark established the Gary Kalkin Memorial Fellowship Endowment Fund at New York University's Tisch School of the Arts.
Together from 1972 to 1995: 23 years
Gary Kalkin (1950 - January 6, 1995)
Laurence “Larry” Mark



Days of Love edited by Elisa Rolle
ISBN-13: 978-1500563325
ISBN-10: 1500563323
Release Date: September 21, 2014
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