Gay Commercial: MTV
Feb. 27th, 2010 10:39 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
reviews_and_ramblingsMTV did a lot of gay friendly ads, but I like this one for various reason: first, it's against stereotype, gay boys not always are twinks or nerds. Second, the colors, yes, the colors are deep and strong, and they gave th idea of youth. Last, the kiss, was nice but not over the line, it's a kiss that is simple and young like the boys who exchange it.
Two serious-looking young guys in baseball caps arrive with a big tool kit, blocks of wood and some blueprints. They begin sawing, drilling and hammering.
They build a half-pipe for skateboarding and, when it's complete, give each other a macho handshake and then pull each other forward for a sensual kiss. The text then offers, "You never know." The young audience of MTV of course respects the idea of skaters, but would not expect them to be gay. The kiss is an unexpected juxtaposition against the macho handshake, thus breaking stereotypes.
Commercial Closet Association
Company: Viacom
Brand: MTV/Take A Stand Against Discrimination
Ad Title: Skateboarders
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Public Interest Productions/Radical Media
Year: 2001
Target: Mainstream
Ad Spotter: Matthew Hilliard
MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 25 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming. In particular this ad is for the campaign "Take a stand against discrimination" that is not specifically for gay or lesbian rights, but for all type of discrimination. For this MTV launched all a series of initiatives, and you can find more info here:
http://www.mtv.com/onair/ffyr/discrimination/
Two serious-looking young guys in baseball caps arrive with a big tool kit, blocks of wood and some blueprints. They begin sawing, drilling and hammering.
They build a half-pipe for skateboarding and, when it's complete, give each other a macho handshake and then pull each other forward for a sensual kiss. The text then offers, "You never know." The young audience of MTV of course respects the idea of skaters, but would not expect them to be gay. The kiss is an unexpected juxtaposition against the macho handshake, thus breaking stereotypes.
Commercial Closet Association
Company: Viacom
Brand: MTV/Take A Stand Against Discrimination
Ad Title: Skateboarders
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: Public Interest Productions/Radical Media
Year: 2001
Target: Mainstream
Ad Spotter: Matthew Hilliard
MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 25 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming. In particular this ad is for the campaign "Take a stand against discrimination" that is not specifically for gay or lesbian rights, but for all type of discrimination. For this MTV launched all a series of initiatives, and you can find more info here:
http://www.mtv.com/onair/ffyr/discrimination/
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